Evidence Based UX Research & User-centered design
What is UX and why is User Experience so important?
First of all, UX is not UI, really it isn’t. A user can have an experience using a specific UI however.
Improving that experience is what UX design is all about. How do we do that? By conducting research,
sketching, designing and prototyping, testing and by asking ‘why?’ (a lot!)
A little bit more about me
I am Pieter den Heten and I’ve spent my career leading teams to deliver world-class digital products for government, corporates and startups across Europe and Asia Pacific. Companies and organisations I’ve worked with include the Australian and Dutch Government, Canon, DriveMyCar, Ernst & Young, Elsevier, General Assembly, IAG, Nielsen, NRMA, Optus, Shell, Telstra and Toyota.
What is the definition of UX?
The term User Experience (UX) is defined as “A person’s perceptions and responses that result from the use and/or anticipated use of a product, system or service” according to ISO 9241. (What on Earth is ISO 9241?)
Below you can find some resources and quotes from UX professionals I admire. These might give a sense of the complexity of the exciting field of UX. I’ve also put together a short reading list with some of my favourite design books for you.
The term “UX”
The Design of Everyday Things is a best-selling book by cognitive scientist and usability engineer Donald Norman. Watch Don Norman explain the origin of the term “UX” and what he thinks about the way some people use it these days.
UX is not UI
“UX is the intangible design of a strategy that brings us to a solution.” This article written by Erik Flowers (@erik_flowers) is an invaluable and often-quoted resource in the discussion about UX vs UI. Download the 2-column UX/UI comparison here.
Some of the companies and organisations I’ve worked with over the past years in Asia Pacific are ASIC, Optus, Telstra, IAG, NRMA and DriveMyCar.