What is UX?
The term User Experience (UX) is defined as “A person’s perceptions and responses that result from the use and/or anticipated use of a product, system or service” according to ISO 9241. (What on Earth is ISO 9241?)
Below you can find some resources and quotes from UX professionals I admire. These might give a sense of the complexity of the exciting field of UX.
I’ve also put together a short reading list with some of my favourite design books for you.
The term “UX”
The Design of Everyday Things is a best-selling book by cognitive scientist and usability engineer Donald Norman. Watch Don Norman explain the origin of the term “UX” and what he thinks about the way some people use it these days.
UX is not UI
“UX is the intangible design of a strategy that brings us to a solution.” This article written by Erik Flowers (@erik_flowers) is an invaluable and often-quoted resource in the discussion about UX vs UI. Download the 2-column UX/UI comparison here.
Some of the companies and organisations I’ve worked with over the past years in Asia Pacific are ASIC, Optus, Telstra, IAG, NRMA and DriveMyCar.